“It hits us straight in the heart with a blade of disconcert and frustration.”
It is well known that life for the most of us is far away from the ideal we hold in our minds. Many people still dream with those achievements that keep them from that missing happiness (a better job, love, a lottery prize, losing weight or catching all pokemons are the most typical ones); some of them even work to get those life-changing achievements. In the other hand, there are other people that simply had admitted that their lives suck, and they’re (more or less) cool with that.
But everyone (regardless of this acceptance or not of the discomforts of our lives) wants as much relief as possible. This can come in many forms, from small details to huge spendings, and the companies know that. I don’t think I’m telling anyone anything new. In fact we´ve built a whole system around that idea, yes, it’s called Capitalism.
In this pursuit of relief, this neverending search of ephemeral joy that the system has concived for us, we have lost ourselves, we have forgotten who we are, and what were our motivations in the first place. We have become a mass of pleasure-seekers without any individual identity, and that’s probably what Capitalism expects from us.
It’s not surprising that most of our entertainement is created based on this idea of relief search. But there are some exceptions. However, some authors look in the opposite direction, they could make something enjoyable, something to make you happier for a brief moment as most people do. But they choose to make something difficult to digest, something challeging, something that can be even unpleasant. Good examples of that are Martin Vaughn-James’s seminal graphic novel “The Cage” (1975) and Ben Frost’s terryfing album “By the Throat” (2009). Why would someone want to do that? and specially, why would someone like to face something that would make he or she uncomfortable? because that would make us experience emotions and feelings we´re not used to, and utterly, they would help us to think in a different way and know ourselves a little bit better.
At this point you may be thinking “omg wtf u talkin about? lol”. Well, that was a necesary introduccion to the review itself. As you can imagine, this gif it’s just another (good) example of something that defies all our standards. In fact, what can be better to stand against Capitalism than the most popular Russian videogame of all times? Isn’t it delicious?
It’s time to pose the main question: Why this gif is so annoying? why does it disturb us so much?. Just because we have an inner sense of order. That’s part of our greek-latin heritage. We just can’t deal with a crooked picture, when we see one like that we immediately have to set it right. Likewise, the way the piece is moved in the very last second just to fail miserably it’s even painful for us. It hits us straight in the heart with a blade of disconcert and frustration. We’ve been watching for a good while, everything looks so obvious and safe, we think we know exactly what’s going to happen, and it will be so pleasant… and then everything is suddenly fucked in the most stupid way.
That’s the kind of experience that takes our minds to completely new and unexplored places, those ones that help us to look inside us and discover little corners of ourselves we didn’t really know. Sometimes it’s worthy to live these utterly horrible situations because we’ll learn something about who we really are, and we never know ourselves good enough.